MelSullyBaby · Bilingual Content Creator

The beginning, middle and future

Content that moves culture

I've spent the past year making content that helps brands move culture. I write, record and edit every piece in my own style. In 2025 I launched my personal brand to explore lifestyle, fashion, beauty and everyday storytelling from my own point of view.

I've collaborated with DANTE, ZIVERA and MARIAVALENTINA, along with standout cafés and creative spaces in León. My work is about connection, and turning simple moments into content people actually stop to watch.

Numbers might impress. Closeness to my audience is where I shine.

The number that matters

Most of my reach doesn't follow me yet

Which is exactly what a brand is paying to find: new people.

78%

Non-follower reach

170KTikTok followers · 15.7M likes

38.5KInstagram followers

1.5MInstagram views, last 30 days

3–9%Like-rate (benchmark is 1–3%)

Estimate your campaign reach

Pick the platforms, move the slider, and see the reach a campaign with me could earn.

Posts per platform3

…

estimated views

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new people (78% non-follower)

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estimated likes (3–9%)

Instagram uses my own average reel (~57–77K views). Real results vary by concept, format and timing. Not a guarantee.

Activity & attentiveness

Attention, not just reach

How my audience actually engages. Verified, and independent of any trend.

Instagram

As a share of my views

Non-follower reach78%

78% of my views come from people who don't follow me. Most creators sit at 30–50%.

Reels share of views86%

Reels drive about 86% of my views. Short-form video is the product.

Like-rate, as % of views3–9% vs 1–3%

A 3–9% like-rate, up to 3× the 1–3% industry benchmark (the marker).

38.5K followers · 1.5M views / 30 days

TikTok

Audience & reach

170K

followers

15.7M

total likes

400K+

views when one takes off

A big, genuinely engaged audience with real viral upside.

All figures are my own, straight from my Instagram and TikTok analytics.

Why brands work with me

More than reach

Followers aren't reach. Creators my follower size are often seen by a few thousand per post; my reels routinely do tens of thousands, many past 100K.

78% of my views come from non-followers. That's real discovery, way past my own audience.

1.5M Instagram views in 30 days. Reels drive about 86% of them.

Scripted and cinematic, with elegance and comedy. Not recycled UGC.

Bilingual EN/ES, native in both. One creator, two markets.

I build for outcomes, not vanity. DM-to-conversion systems for brands that actually want results.